NEW YORK STYLE™ UPDATES PITA CHIP PACKAGING
New York Style® brand, a leader in premium deli snacks for over 25 years, announces upgrades to their Pita Chip packaging to further drive the highly successful Pita Chip category. It is a category that has nearly doubled in size every year for the past three, significantly outpacing the growth of other snack varieties such as potato chips and tortilla chips.
 The success of Pita Chips is driven by the fact that they go along with the current health trends of being natural and lower in fat than other snack items. New York Style’s improved package now clearly states the health benefits which include being baked, all natural, having no cholesterol, and containing 65% less fat than the leading brand of potato chips.
The new package is in the style of a pillow pack which helps protect the product better and significantly reduces breakage. In addition, one more ounce of pita chips has been added, improving the consumer value by 20%.
To offer versatile merchandising options, the top of the new bag is hole-punched. Also, each flavor is clearly color-coded to help consumers clearly identify the flavor they want.
Over the last two years, New York Style brand Pita Chips has outpaced the general growth of the Pita Chip category and has grown faster than the Pita Chip category in same store sales. With these package improvements, the New York Style brand will grow even faster and improve upon its success in the market.
The improved Pita Chips, that will be available in October, will come in Garlic, Lightly Salted, Cinnamon Sugar, Spicy Three Pepper, and Whole Wheat varieties.
New York Style, America’s leading brand of premium deli snacks, also brings to the deli great tasting Bagel Crisps®, Panetini®, Pretzel Flatz™, and Crispini®. Its quality has been grounded in the heritage of New York City’s traditional neighborhood delis and bakeries since 1985.
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NEW YORK STYLE™ GIVES THE DELI A NEW PREMIUM SNACK - PRETZEL FLATZ™
 New York Style® brand, a leader in premium deli snacks and a brand of Nonni’s Food Company, has introduced Pretzel Flatz™, a fun new snack in the Deli. Our flattened triangle shape puts a delicious new spin on a classic snack. The unique shape makes them ideal for dips or spreads for an easy yet exciting snack or to serve at a party. The pretzels are also great straight out of the bag or alongside a sandwich. With only one gram of fat per serving, the baked, all-natural ingredients make for a healthier snack choice.
Two different varieties of Pretzel Flatz™ have been introduced from New York Style®. The “Original” has just a hint of salt and tastes like a classic pretzel. The “Everything” has a bit of everyone’s favorite seasoning including poppy seeds, onion, garlic, salt, and sesame seeds.
Pretzels have shown to be a popular choice in the Deli. Sales of pretzels in the Deli have gone up 315%, driven by the fact that they are lower in fat and are a more healthy option than other salty snacks.
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NEW YORK STYLE® IMPROVES A WINNING PANETINI® PRODUCT
Already leading the way in growing the Toast segment with sales up +20%, New York Style brand announces a significant improvement to its already successful Panetini® product line. Inspired by the artisan breads and baguettes served in fine Italian restaurants, we now slice our Panetini oven-baked Italian toasts at a rustic angle cut to hold more of your favorite toppings found in the Deli such as bruschetta or tapenade. New York Style brand Panetini is always made with the finest ingredients such as Semolina, roasted garlic and other Italian seasonings.
Available in Original, Garlic, Garlic Parmesan and our new Three Cheese variety, New York Style brand Panetini are also great right out of the bag as a snack or with soups and salads.
New York Style, the brand that consumers have trusted for over 25 years, also drives Deli growth with other authentic, great-tasting quality products such as Bagel Crisps®, Pita Chips, Pretzel Flatz™, and Crispini®
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NEW YORK STYLE™ INTRODUCES AMERICA’S FAVORITE BAGEL CRISPS…NATURALLY!
 TULSA, Okla - - New York Style® brand, part of Nonni’s Food Company and America’s favorite Bagel Crisps®, introduces two new Bagel Crisps items to its highly successful line of baked snacks. The two new items, “All Natural” Whole Wheat Bagel Crisps and “All Natural” Multigrain Bagel Crisps, continue New York Style’s tradition of great taste with the addition of “whole grain” goodness. “Consumers are looking to add more whole grain to their diet, and these two products give consumers the opportunity to do so in a great tasting way,” said Bill Corcoran, New York Style Marketing Manager. Product graphics for these two items have also been slightly modified to more effectively call out they are baked, as are all New York Style items.
‘Natural’ foods continue to attract consumer attention posting strong growth in 2005. “Adding natural, whole grain products to the New York Style line continues to build on the authentic quality and great taste customers have come to expect from us,” added Corcoran. Products are available now on store shelves and can be found in the distinctive New York Style Bagel Crisp packaging.
New York Style is America’s leading brand of premium deli snacks including bagel crisps, pita chips, flat bread and panetini toast. Its quality has been grounded in the heritage of New York City’s traditional neighborhood delis and bakeries since 1985.
About Nonni’s Food Company
Founded in 1988, Nonni’s is North America’s leading manufacturer and supplier of biscotti cookies and other specialty baked good products, including bagel chips, pita chips, melba toast, crackers, croutons and bread crumbs. Products are marketed under Nonni’s, New York Style, Old London, Devonsheer, and Mamma Says brands and are sold through grocery, club store, food service and other distribution channels. Additional information about Nonni’s Food Company and New York Style is available at www.nonnisfoods.com and www.newyorkstyle.com, respectively.
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NEW YORK STYLE™ UPDATES PITA CHIPS’ PACKAGING TO CREATE CONTINUITY FOR PRODUCT LINE
 TULSA, Okla - - (BUSINESS WIRE) - - New York Style® brand, a leader in premium deli snacks and a brand of Nonni’s Food Company, announces updated package graphics for its rapidly growing Pita Chips line (Garlic, Sea Salt, Maple Cinnamon and Spicy Mediterranean). At the same time, New York Style is introducing a new ‘ALL NATURAL’ Whole Wheat Pita Chip to satisfy consumers’ growing demand for whole grain products.
The new graphic look dramatically improves in-store impact through the introduction of a consistent product line color. In addition, the new look reinforces the brand, strengthens flavor differentiation and more clearly emphasizes New York Style brand as a healthy snack alternative. These updates allow consumers to easily identify New York Style Pita Chips on-shelf and easily distinguish one flavor to the next. As always, New York Style Pita Chips are packed in resealable, zip pouches to assure consumers get a great-tasting, fresh chip everytime.
In addition to the new graphics, New York Style brand announces the introduction of new ‘ALL NATURAL’ Whole Wheat Pita Chips to support consumer interest and demand for whole grains and natural items. This new whole grain item is a great addition to the New York Style brand line of baked, healthier snacking alternatives. The USDA has recently emphasized the need to add more whole grains to a healthy diet, and now New York Style Pita Chips can help consumers do that with all of the great taste they expect from New York Style brand. Consumers have trusted New York Style to deliver authentic quality and great taste for over 25 Years.
New York Style is the fastest growing pita chip line in the Deli Snack category with sales growth of over 194%. New York Style Pita Chips are made from real pita bread, baked by a third-generation pita baker in New York City. They are sliced and baked a second time for a hearty crunch, and then seasoned to provide an all-around delicious flavor. New York Style Pita Chips are perfect with dips and spreads or straight out of the bag.
About Nonni’s Food Company
Founded in 1988, Nonni’s is North America’s leading manufacturer and supplier of biscotti cookies and other specialty baked good products, including bagel chips, pita chips, melba toast, crackers, croutons and bread crumbs. Products are marketed under Nonni’s, New York Style, Old London, Devonsheer, and Mamma Says brands and are sold through grocery, club store, food service and other distribution channels. Additional information about Nonni’s Food Company and New York Style is available at www.nonnisfoods.com and www.newyorkstyle.com, respectively.
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