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New York Style Premiers Broadway! Instant Win Sweepstakes

Westchester, Ill. (April 14, 2009) New York Style®, maker of Bagel Crisps® and other twice-baked deli snacks, is raising the curtain on the Broadway! New York Style Instant Win Sweepstakes. Eleven lucky snackers will open bags of their favorite New York Style snacks to instantly win trips to New York to see Broadway shows.

The prizewinners are sure to become the envy of Broadway aficionados everywhere. One grand-prize winner will receive a four-day trip for four to New York to see two Broadway shows, including round-trip air transportation, hotel accommodations, four tickets to two Broadway shows of the winner’s choice and $1,000 spending money. In addition, ten first-place winners will win three-day trips for two to New York City to see one Broadway show. Each first prize winner will receive round-trip air transportation, hotel accommodations, a pair of tickets to one Broadway show of the winner’s choice and $750 spending money.

“New York Style is launching the Broadway! New York Style Instant Win Sweepstakes to celebrate two of America’s favorite New York traditions – New York Style snacks and Broadway theater,” said Cindy Nagle, director of marketing for the New York Style brand. “New York Style snacks are known and loved for their authentic New York flavor and crunch, and we’re thrilled to offer our snack fans a chance to win a true Broadway experience in the Big Apple.”



Show-Stopping Recipe from New York Style

To celebrate the debut of the Broadway! New York Style Instant Win Sweepstakes, New York Style created a signature recipe in the Broadway theme.


Sweet Sounds of Broadway Bites

  • Fresh strawberries, sliced
  • Plain whipped cream cheese
  • Honey
  • New York Style Cinnamon Raisin Bagel Crisps or Cinnamon Sugar Pita Chips

Directions: Spread plain whipped cream cheese on Bagel Crisps. Top with sliced strawberries and drizzle with honey.

New York Style fans can find other delicious recipes on New York Style’s newly re-designed Web site, www.newyorkstyle.com, where they also can join Central Park Club to receive newsletters, entertaining tips and coupons.



5,000 Prizes

In addition to the grand prize and first prizes, New York Style will be giving away 4,989 other prizes including Broadway Prize Packs and coupons for free New York Style products. Each prize pack contains a Broadway show poster, an original Broadway show soundtrack CD and a Broadway show hat. New York Style is presenting the sweepstakes in conjunction with the Broadway League, the national trade association for the Broadway industry, and Audience Rewards, the official loyalty program of Broadway.


Entering and Winning the Contest

To participate in the Broadway! New York Style Instant Win Sweepstakes, look inside specially-marked packages of New York Style Bagel Crisps, Focaccia Sticks, Panetini, Pita Chips and Pretzel Flatz for an official game piece. Only winning packages will contain an official game piece. If your specially-marked package contains an official game piece, which includes the words “You win,” you are an instant winner of the prize specified (subject to verification). If you aren’t an instant winner, enter the Second Chance Drawing at www.BroadwayNYS.com for the chance to win any unclaimed grand, first or second prizes and for details on how to get a free game message by mail. The sweepstakes starts on April 15, 2009 and ends on November 30, 2009.


Fresh strawberries, sliced Plain whipped cream cheese Honey New York Style Cinnamon Raisin Bagel Crisps or Cinnamon Sugar Pita Chips Directions: Spread plain whipped cream cheese on Bagel Crisps. Top with sliced strawberries and drizzle with honey.